About Sub | Urban

First impressions are everything. Especially in real estate.

We are a boutique staging and design firm with a mission to create beautiful spaces that sell. We offer our clients attentive, hands-on service and staging that is customized to the architectural style, flow, and scale of each home. Our curated warehouse is stocked with an eclectic range of pieces, from modern to traditional, and our designs are always elegant, with just the right edge to get buyers’ attention.

We believe that a well-designed space whispers into a buyer’s ear, “This is it. You’re home.” It’s all about getting the right layering of color, texture, and light, and the perfect balance between being just de-personalized enough for buyers to imagine their lives there, and so effortless and comfortable that it feels like home already. Our experience, and quite a few studies*, show that thoughtfully staged homes sell in less time for more money.

Find out more about working with us.

Michelle DeLucia

Designer and Owner

Michelle is obsessed with aesthetics and architecture, so it was an easy decision to channel that obsession into something she loves—designing homes that create an immediate, emotional connection with buyers. Her warehouse full of fabulous, chic, just-right pieces is her happy place, and creating beautiful design is her passion.

Michelle’s innate sense of design is matched by a practical understanding of good marketing, a commitment to perfection down to each detail, and dedication to her clients. Before founding Sub | Urban Staging and Design, Michelle served as founder and designer of a boutique event-styling company, a marketing strategist, an advertising executive, and a D.C.-area real estate agent. Beyond Sub | Urban, Michelle is an enthusiastic volunteer in her community, a proud mom, and a devoted guardian to her two rescue dogs, Lucy and Cali.

*For studies about the benefits of home staging, see: